Although a trusted site seal can help, consumers have grown savvy enough online to apply due diligence on their own when considering an Internet purchase. Although knowledge and confidence for the consumer is good, this can make breaking into the e-commerce business tricky for small companies or start up businesses looking to make a name Online. Business owners, who have a small marketing budget, yet need to establish validity for consumer confidence can look to the value of the third party website trust seal.
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